Celebrating talent at every stage.

/ Event / A series of promotional graphics and event assets created for Seniors Got Talent, an annual competition presented by the Morning Pointe Foundation. The work builds on the existing brand to maintain familiarity while introducing a more elevated and engaging visual presence.

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The Approach

Working within the established visual system, I expanded the identity by introducing bolder color choices, stronger contrast, and more dynamic compositions.

Drawing inspiration from Art Deco, the design feels familiar to an older audience while adding a sense of energy and refinement. The updated visuals aim to make participants feel like stars and position the event as a legitimate, high-quality experience.

The Outcome

Familiar, but reimagined.

The final assets create a more cohesive and elevated presence across touchpoints, helping the event stand out while staying recognizable to its audience. By blending familiarity with a fresh visual direction, the work enhances engagement and reinforces the value and excitement of the experience.