Where luxury meets the natural world.

/ Concept / Essência is an eco-luxury hospitality concept based in Manaus, developed in collaboration with a partner designer. The project spans research, brand strategy, identity design, and a full campaign system, positioning the hotel as a destination where sustainability and high-end travel coexist.

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The Idea

Luxury is evolving. It is no longer defined by excess, but by experience, intention, and connection. Essência redefines what it means to travel well by placing nature, culture, and well-being at the center.

This was developed as a complete brand experience, not just a visual identity. The work includes logo design, branding elements, wayfinding, ad campaigns, and supporting materials, all created to function cohesively across touchpoints. Each piece reinforces the same core idea: a seamless connection between luxury and sustainability.

The Approach

The project began with in-depth research into sustainable travel, luxury market trends, and the cultural and environmental significance of the Amazon. From there, we developed a full brand system including naming, identity, visual language, and campaign direction.

The design balances refinement with restraint. Organic forms, natural tones, and intentional spacing reflect the surrounding environment, while elevated typography and composition maintain a premium feel. The campaign extends this system, focusing on immersion, exclusivity, and transformation rather than traditional hospitality advertising.

Recognition

Award-winning campaign direction.

This project received a Student Silver ADDY® Award at the American Advertising Awards in the category of Campaign Art Direction. The recognition highlights the strength of the concept, execution, and overall system developed for Essência.

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