About me
/joh-áhn/
Design, is about definition. It’s the process of taking something that feels complex, unclear, or even overwhelming—and shaping it into something people can understand, connect with, and feel.
Define me
I start every project by examining the reason behind it.
The why enables me to construct design elements that establish the complete experience.
As a multidisciplinary designer, I work across brand systems, presentation storytelling, and integrated marketing. I take ideas and turn them into visual experiences that people can move through, not just look at.
My background in photography also shapes how I approach design. Understanding lighting, composition, and how to manipulate both has taught me how to guide attention, create mood, and emphasize what matters which are skills I carry into every visual decision I make.
Being bilingual and having experienced different communities has shaped how I design. I’ve learned that not everyone connects to things in the same way—and that’s important. I make sure the work feels welcoming, clear, and meaningful to the people it’s meant for.
At the end of the day, what I do is simple:
I take emotion and turn it into understanding.
“From day one, his graphic design skills rivaled those of seasoned professionals - creative, clean and consistently exceeding expectations."
Tammy Zumbrun
Director of Marketing and Community Engagement at TVFCU
Awards
Design that stands out.
Great work doesn’t go unnoticed. These awards highlight work recognized for strong ideas and refined execution across multiple disciplines.
