Client
Samsung Frame TV
Project
Editorial Design Project
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Marketing
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Editorial
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Designed to live within the space.
/ Concept / A marketing booklet for Samsung The Frame TV that positions the product as both technology and design. The piece targets a millennial audience, presenting the TV as a seamless addition to a modern, minimal home.
The Idea
More than a screen. Part of the space.
The goal was to shift perception from screen to statement. Instead of focusing on specs, the booklet highlights how the product integrates into everyday living.
The Idea
The goal was to shift perception from screen to statement. Instead of focusing on specs, the booklet highlights how the product integrates into everyday living.
The design leans into a moody, editorial aesthetic to resonate with a 20 to 40 audience. Dark, refined imagery was carefully edited to create depth and atmosphere, while a trend-driven typographic system adds a contemporary edge. The layout remains minimal and intentional, allowing the visuals to lead while reinforcing a clean, modern lifestyle.
