Client
Build-A-Bear
Project
Type 1 Project
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Branding
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Development
Tech Meets Play.
/ Concept / A magazine spread exploring Build-A-Bear Workshop’s shift toward technology-driven experiences. The design blends playful branding with a tech-focused aesthetic to reflect the evolution of the in-store experience.
The Idea
Play is no longer just physical.
The project reframes a traditionally physical, hands-on brand within a more digital and interactive space. It highlights how technology is reshaping the way children engage with play.
The final spread communicates a shift in the brand’s direction, presenting Build-A-Bear as more than a store. It becomes an interactive environment shaped by technology, design, and evolving user behavior.
